Why Facebook ads are the best way for local businesses to get leads in 2025

In a world of ever changing digital platforms and marketing trends, one channel continues to deliver consistent, cost-effective results for local service providers - Facebook ads. Whether you run a clinic, a trades business, or host community events, Facebook remains one of the most powerful tools to reach your ideal audience and generate real enquiries without blowing your budget.

One of facebooks biggest strengths is how precisely you can target people, especially at the local level. You’re not wasting any of your budget on people outside your area or uninterested in your services, with Facebook ads you can target users based on -

• Location

• Age

• Gender

• Relationship status

• Specific topics and interests

• Purchase history

• Lookalike audiences

• Device type

• Home ownership

This level of targeting means you only show ads to those who are most likely to convert, such as local families looking for a tutor, residents needing plumbing help, or someone searching for a personal trainer nearby.

Traditional advertising such as leaflets, newspaper ads, or local radio is not only costly but also impossible to track. You’re often paying for reach, no results! Facebook flips that on its head with every ad being trackable, from impressions to conversions meaning you’ll know exactly how many leads or clicks you received. A/B testing allows you to improve over time and determine and refine the most effective version of an ad for you. It’s not just cheaper, it’s smarter. You’re investing in ads that work, not ads that disappear within the next print cycle.

The average person now spends 18 hours a week on social media, often browsing casually, discovering services, or engaging with local businesses. If you’re not advertising where their attention is, you’re invisible. With over 3 billion active users and millions of specific groups and communities, Facebook is the one place where any audience can be attained and with facebooks integration tools like WhatsApp, messenger, and lead forms its never been easier to convert attention into leads and sales, even from mobile users.

If you’re running a local business in 2025 and still relying on outdated marketing methods, you’re missing out on the most powerful, affordable tool at your fingertips.

Ready to explore Facebook ads for your business?

Contact Boostline media today and we’ll show you what’s possible.